"Hello Alfred has always been about creating a better world - a better home, a better work environment and a better life," said Marcela Sapone, Co-Founder and CEO of Hello Alfred. Unlike other service companies that rely on freelance contractors or third party delivery, Hello Alfred's "Alfred Home Managers" are W-2 employees who go through a rigorous vetting and hospitality training process and are provided with competitive salaries, benefits and job advancement. By blending proprietary logistics technology, data science, and a team of trained, in-home hospitality professionals, the company offers a level of personal service and anticipation well above what digital assistants and voice devices can provide. Alfred's technology enables personalized ordering through its mobile app and automatic restocking of recurring groceries, home durables, clean clothing, and products in a 'zero-click' commerce experience. The standard Alfred resident enjoys a dedicated assistant to manage weekly shopping and errands and the convenience of no-fee, trusted, in-home delivery. Hello Alfred operates at the intersection of the $3.5 trillion dollar real estate market and $460 billion 2018 Ecommerce market, partnering with residential developers to provide an in-home, assisted commerce experience for busy urban dwellers. The investment follows Alfred's national 20,000 unit rollout into 8 cities earlier this year. Early investors, including New Enterprise Associates (NEA) and Spark Capital, also participated in the round. The new investment was led by a syndicate of strategic partners including leading real estate developers Divco West and Invesco.
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